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Where to Be Contrarian Now
By Dr. Steve Sjuggerud
April 29, 2008

I love Barron's "Big Money" poll...

Most people read Barron's looking for investment ideas. So twice a year, Barron's gives readers what they think they want... The magazine conducts a poll of money managers, asking them about their favorite investments. I look forward to the Big Money poll... but for different reasons than you might think...

You see, most investors gobble the answers up, thinking, "If the Big Money is doing it, maybe I should, too."

But I read the Big Money poll in exactly the opposite way... I know when the Big Money guys all believe the same thing, chances are great the trade is "full" already.

So if you read the Big Money poll right, it can actually be quite profitable. Let me explain...

In mid-March, Barron's e-mailed the poll to money managers. About 120 replied, and the results came out over the weekend.

The most hated asset class (not surprisingly) was real estate investments. Only 8.1% of money managers considered themselves bullish on real estate. And the most loved class was Latin American stocks... Only 13.8% of money managers were bearish on Latin American stocks.

The "untrained" reader might take this to mean the right trade is to buy Latin stocks and sell real estate stocks.

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Funny, then, that real estate stocks are now the best-performing sector this year... Simon Property Group – the benchmark real estate stock – is up more than 20% year-to-date.

Meanwhile, the Latin American Discovery Fund, a collection of South American blue chips, is down for the year.

How can this be? The answer is simple...

When all the money managers are bearish, there's no one left to sell that stock... With only 8.1% of money managers bullish on real estate stocks when the poll was taken in mid-March, there was nobody left to sell real estate stocks. With no one left to sell, they couldn't go down any farther.

So here's what happened: On March 14, Simon Property Group traded for around $86. Now – just six weeks later – it's at $105.

On the other hand, the Latin American Discovery Fund peaked two days before March started, and it hasn't done much since. It was everyone's favorite in March... Why hasn't it gone up? In short, there's nobody left to buy – only 13.8% of money managers were bearish on Latin stocks when the Big Money poll was taken. Everyone who wanted to buy was already in.

Here's the key: You have to wait for the extremes in sentiment. The old saying is, "The crowd is wrong at the extremes, and right in between."

So let's look at another example from the Big Money poll... One result was as lopsided as I've ever seen: Only 3.6% of investors are bullish on 10-year Treasury bonds. That means nearly all money managers believe long-term interest rates are headed higher.

With long-term interest rates currently below 4%, investors think rates can't go any lower. After all, they haven't seen them lower than that in their lifetimes.

But they're ignoring history... Japan's property bust started in 1990. Interest rates were "normal" then – around 6% to 7%. But as the property bust went on and on, long-term interest rates fell to 3% by 1995... and actually fell below 1% in 2003. Even today, they're around 1.5%. Incredible!

All the talk is of inflation... and everyone expects interest rates to head higher. But don't go betting the farm just yet. This trade is already full, and long-term interest rates could surprise you and head much lower. Already, interest rates on 10-year Treasuries have fallen from more than 5% in the summer of 2006 to below 4% now.

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If you want to follow the crowd and do the "ordinary" thing, bet against real estate stocks and bet that interest rates will head higher. But by doing the ordinary thing, you're destined for ordinary returns. If you want "extraordinary" returns, you must be willing to do something extraordinary.

One of my favorite hunting grounds for doing something extraordinary is Barron's Big Money poll...

Good investing,

Steve

P.S. Talk about doing something extraordinary... In the latest issue of my letter, Sjuggerud Confidential, which came out earlier this month, I recommended a safe bank, with no exposure to U.S. real estate. We're already up more than 20% – in less than four weeks! And I still think it's a great buy. To learn more about this idea, click here.

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HOME DEPOT VOTES FOR "THINGS AREN'T SO BAD"

"Sales of new homes plunge to lowest level in 16½ years," reports the Commerce Department, throwing another log of bad news onto the burning housing market...

And by the time you read this, we're sure another story of the weak housing market will hit the newswire. It's what makes the current strength in shares of Home Depot so interesting.

During the great credit crisis of 2007, Home Depot led America's "consumer sensitive" stocks off a cliff. Shares in America's largest home retailer fell from $40 to $25 in just seven months. But despite horrible housing headlines, the Depot has refused to break its January low.

We don't know if the worst is over for the U.S. economy. But we can look to stocks like Home Depot for clues on how things will turn out. Home Depot lives and dies by America's ability to spend money on roofing, room additions, and lawn supplies. If folks aren't spending money on the American dream, we're in trouble. Unemployment claims are likely to keep rising, and housing numbers are likely to keep sinking. But stocks tend to look six to 12 months ahead and price themselves accordingly. Right now, Home Depot is casting its ballot with the "things aren't so bad" camp.

Home Depot, Inc.


Citing high raw-materials costs, the world's largest steel producer, ArcelorMittal, sent a letter to U.S. auto makers and other U.S. contract customers saying that it would apply a rare $250-a-ton surcharge to the price negotiated in existing contracts, according to people who received the letter.

Contract customers, including Ford Motor Co. and General Motors Corp., may have no immediate option but to pay up because of the tight steel market world-wide.

Moreover, other steelmakers are likely to increase prices or add surcharges for the same reason. But the higher costs come at a difficult time for car makers, which are contending with a downturn in the U.S. market because of the housing slump and credit crisis. Passing on the higher steel costs to car-buying consumers is an increasingly difficult option, given higher food and energy costs, and consumers' concerns about the weak economy.

– Wall Street Journal

As gas prices marched higher and now top $3.50 per gallon across the nation, car buyers across the country increasingly are abandoning SUVs and pickups in favor of smaller crossovers and cars.

Sales of large SUVs plummeted 28 percent in the first quarter this year, while subcompact sales rose 32 percent, according to Autodata Corp. Thriftier four-cylinder engines, once despised by Americans for their perceived lack of power, are selling in record numbers.

Six-cylinder engines used to command the lion's share of the market, but 38 percent of buyers sought four-cylinder engines in the first quarter, the highest since Westlake Village, Calif.-based marketing and consulting firm J.D. Power and Associates began collecting such data in 2002.

That directly affects automakers' bottom lines: A large vehicle with a V-8 engine can command $8,000 more than one with a 6-cylinder, in part because additional luxury features are often packaged with the larger engine, according to J.D. Power auto analyst Jason Rothkop. By comparison, there is a discount of $4,000 when a buyer moves down from a 6-cylinder to a 4-cylinder.
– Associated Press

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