I feel like I've written it a hundred times over the past few years.
It tends to come up when I'm talking about China. Because China – today – is the most perfect example of this I've ever seen.
So while I feel like a broken record, I'll repeat myself again today...
You make the most money investing in situations where perception doesn't match reality.
I love this because it's a simple, yet powerful idea. If everyone believes something, but they're dead wrong, that's an opportunity. That's where you can make a lot of money.
In 2009, everyone thought stocks were toast. They'd seen the crisis unfold and lost their shirts. It led to a generation of investors giving up on the market.
The perception was that you couldn't make money in stocks. But the reality was the opposite... It was the best buying opportunity in decades.
Today, we have a similar opportunity in China.
Chinese stocks are currently offering the best value I've seen in my career. Perception says you can't make money on Chinese investments... but reality says quite the opposite.
Let me explain...
One way to see people's perception of a market is to look at valuations.
If folks are optimistic about the future, they bid up valuations. For example, back in 2000, investors thought the world was forever changing. They thought the Internet had changed capitalism as we knew it, and that rationalized sky-high prices.
Perception was way too good for reality back then. And anyone who bought into the idea took a beating.
The opposite is happening China today. The perception is that Chinese stocks are dangerous and not worthy of investment. And that negative perception is why Chinese stocks are the cheapest they have ever been compared to the U.S.
I'm not exaggerating. The discount has never been this extreme in modern history. And that negative perception shows huge opportunity.
You can see this crazy situation through two tried-and-true valuation metrics... the price-to-book value (P/BV) and the price-to-sales (P/S) ratio. These give us the tools to answer two important questions.
The first one is, "Are Chinese companies overvalued based on their assets?"
And the second one is, "Are Chinese companies overvalued based on their sales?"
In each case, I compared China's valuation to the U.S.'s valuation over time. Then I combined those two measures to come up with a simple chart. Take a look...
There's a lot going on here. But the takeaway is simple...
Local Chinese stocks, based on assets and sales, are cheaper than they have ever been compared to U.S. stocks.
If you look at the chart more closely, you'll see something even more incredible...
The current reading is around 0.5. That means that Chinese companies trade for around half the value of their comparable American counterparts. That's amazing!
It's a massive discount. It's a quantified view of the negative perception surrounding China today. And it's possible because of a flawed assumption... that Chinese companies are worth less simply because they're in China.
Perception is way out of line with reality in this case. Investors have their heads buried in the sand... And they've priced Chinese stocks at an incredible discount as a result.
Importantly, discounts like this do not last. You can see from our valuation chart that this isn't the norm... not even for China. It's only a matter of time until Chinese stocks soar and the valuation spread closes.
Perception is out of line with reality in China today. That's why we have a chance to make big money. And it's why I continue to repeat myself... pounding the table on investing in China.
P.S. My new presentation is coming offline soon... So if you're ready to learn more about the reality on the ground in China, don't miss it. You'll discover the latest details of a big story I've been tracking, with major investment implications. In fact, I believe this could kick off the biggest investment boom we've seen in decades. Check out the full story right here.
"China is in the middle of another boom right now," Steve says. "And you need to understand the potential risks – and rewards – if you plan to take advantage of it." Steve learned some important lessons during his first time investing in China... Learn more here.
The next big tech trend in the U.S. is already starting... And China has laid the foundation. Get the details on Chris Igou's experience with this trend during a trip to the country – and what this means for investors – right here.
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YOU CAN STILL FIND BIG MONEY IN LOW PRICES
Today's chart challenges the theory of the "retail apocalypse"...
The media likes to say online shopping has killed brick-and-mortar retail for good. But as regular readers know, plenty of retailers have successfully staked out a specialty... And famously low prices don't hurt. Today's company is winning big by blending convenience and value...
Dollar General (DG) is a $33 billion discount chain. The company sells cheap groceries and household goods, along with clothes, cosmetics, and other products. Its stores average less than a tenth the size of the typical Walmart (WMT)... But with about 15,600 locations compared with Walmart's 4,700, you're much more likely to live near a Dollar General. For many small towns, it's the only grocery store. This broad accessibility generated a $385 million profit in the most recent quarter, up 5% year over year.
Over the past year, DG shares have jumped about 40%... And they just hit a new all-time high. Value and convenience can still tempt Americans away from their screens and into a store...