The 'Gravity' of Finance Is Setting Up an Opportunity Today

Editor's note: Interest rates have dominated the market narrative for the past two years. But the Federal Reserve started its rate-cutting cycle last month. And in this piece – adapted from the June issue of Income Intelligence – our colleague Dr. David "Doc" Eifrig explains how income investors should position themselves to profit from the coming changes...


Finance and economics have a problem with "physics envy."

I grew up to see science as the noble pursuit of the world's ultimate truths...

I'll always love the process of using evidence to make conclusions and predictions. I have little patience for guesses or hunches. I want to pursue truth when I write... whether it's about health or wealth.

The hard sciences pursue deep, immutable truths like gravity, quantified in specific mathematical expressions. That's what a lot of folks want in the markets, too.

But economics and finance don't work like that... other than in one aspect I call the "gravity" of finance.

We can model its effects with scientific precision. And it's the key driver of asset prices and investment performance... no matter the market environment.

I'm talking about interest rates.

Every asset's value is pegged to interest rates. Yet, for a time, no one paid them much attention.

After the financial crisis, the Federal Reserve kept rates at record lows. Borrowing money cost little, and squirrelling away cash provided minimal returns.

Then the pandemic led to runaway inflation. The Fed was forced to hike rates to 40-year highs. Suddenly, interest rates were all anyone could talk about.

Higher interest rates have undoubtedly changed the financial and investing landscapes over the past few years. But now that the Fed has started its rate-cutting cycle, income investors like us could see a windfall opportunity...

In 2022, many technology stocks cratered.

The junkiest, most unprofitable tech stocks had been the best performers during the pandemic and the year that followed. But when interest rates rose, many of them fell 90% or more.

Why would higher interest rates tank technology stocks? It's simple.

First, these kinds of tech stocks made no profits. That means investors weren't pricing them based on their current earnings. They were pricing them based on earnings they expected in the future (in some cases, the distant future).

Since we know cash in the future is worth less than cash today, a stock that won't bring in cash until the future is also worth less when interest rates rise. It's the "time value" of money applied to future earnings.

Investors started calling unprofitable growth stocks and biotechs "high-duration equities." ("Duration" is a finance term used for bonds with long maturities and a high sensitivity to interest rates.)

At the same time, interest rates affect stocks through their fundamentals...

Unprofitable growth companies require capital. Interest rates reflect the price of capital. If a company needs to pay more for debt or equity financing, that reduces whatever profit margins it might have.

So when interest rates rose in 2022, the tech-heavy Nasdaq Composite Index collapsed. But it was much worse for the unprofitable tech darlings than it was for the big, profitable cash-flow creators.

It might seem obvious... but many people don't understand why the stocks of profitable companies would outperform those of unprofitable ones.

This logic extends as you move toward more profitable, conservative stocks – like the stocks we hold in my Income Intelligence newsletter.

Stocks that favor current profits over future ones will be less sensitive to rising rates... And stocks with less debt will be less sensitive than those with heavy debt loads.

You'll also see a difference between stocks in cyclical sectors versus those with a more defensive tilt. But this difference is harder to parse.

Take, for instance, an oil company. Oil stocks go through booms and busts based on demand. They benefit from high oil prices, which tend to accompany a strong economy.

When the Fed raises interest rates, it slows the economy. However, in many cases, the Fed only raises rates because the economy is growing too briskly.

When looking at a cyclical stock, you must understand the balance here...

Rising rates may hurt cyclical stocks if inflation threatens and the economy isn't strong enough to withstand higher prices. However, if the economy is strong enough, that could benefit the company more than the penalty of rising rates.

Altogether, as rates head lower, it should broadly benefit conservative, income-generating stocks. These companies aren't flashy... They're simply able to focus on making money in the present.

To clarify, though, we only want to hold stocks with close ties to falling rates... not stocks that will only do well on lower interest rates.

Humility is our partner here. The effects of interest rates may be the gravity of finance – but no formula will tell you exactly what interest rates will be at a given time.

The good news is, with the Fed's latest actions, we have a better understanding than ever before of how rates may drive our portfolios in the coming year. And that's all we need.

We can't time interest rates perfectly. But we can predict how they'll affect our investments... and choose to collect assets that will treat us well in any future path.

Here's to our health, wealth, and a great retirement,

Dr. David Eifrig


Editor's note: The big technology firms that cratered in 2022 now make up almost 40% of the overall market. Worse, Doc sees a serious danger looming in the overbought tech boom... one that could wreak havoc on the retirement accounts of everyday investors. But you can build off the strengths Doc is seeing in the rest of the market, thanks to a simple strategy... Learn more here.

Further Reading

"We shouldn't worry that rate cuts will lead to losses," Andrew McGuirk writes. The S&P 500 Index has been making new highs regularly in 2024. And over the past 30-plus years, when the Fed cuts rates near a new high, the market has risen every time the following year... Read more here.

The Fed's decision to lower interest rates isn't just a boon for the stock market. We can also expect other rates to fall now as well... like the mortgage rate. And with the possibility of sub-5% mortgage rates on the horizon, we see the "golden handcuffs" in the housing market beginning to break... Learn more here.