This Fintech Company Is Ramping Up 'Tipping Culture'

Editor's note: Today, we're zooming in on a company that's affecting our daily lives every time we end up at the checkout counter... whether we like it or not. In this piece, Rob Spivey – director of research at our corporate affiliate Altimetry – shows why folks are underestimating this business despite its influence... and what's next as this trend continues.

Self-serve kiosks are a great innovation...

Until you get to the tip screen.

We've entered an odd era of tipping culture here in the U.S. It's still considered an important part of the service industry – service workers have a lower minimum wage because they're expected to receive tips.

But since the pandemic, more service jobs are automated than ever before.

It feels like every time you turn around, someone new is asking you for a tip. Many point to employers, who often use tips as a way to avoid raising pay... But they're not the only culprits.

These days, tips are an automated prompt on the checkout tool... designed to make you hand over more money by default. They put the pressure on you as a customer to find and actively click on the tiny "no tip" button.

And you often have to do it in front of a service worker... even when they're not the one benefiting from the tips.

Today, we'll reveal the company that secretly pockets a chunk of that added revenue. As we'll explain, this business wants you to tip for every interaction, no matter how small.

It all started with the tablets...

As we mentioned, much of this new "tip everywhere for everything" movement began with automated-payment devices.

It's just so easy to ask for a tip nowadays...

And mobile-payment operator Block (SQ) – formerly Square – is a top maker of the point-of-sale ("POS") machines that allow these transactions.

The company highlighted that in the past year, tipped transactions at restaurants were up mid-double digits. And 74.5% of remote transactions offered tipping in February 2023, compared with only 43.4% in February 2020.

This is great for the workers who get the tips. But it's also great for Block itself.

Block takes a cut of any transaction that happens on its machines, tips included. The more people tip, the higher the average transaction size. And that means more money flowing back to Block.

But if you're getting tired of tipping for every last interaction, you're not alone. The market shares your sentiments... and it's reflected in Block's valuations.

We can see this through our Embedded Expectations Analysis ("EEA") framework.

This is a tool we use often at Altimetry. The EEA starts by looking at a company's current stock price. From there, we can calculate what the market expects from the company's future cash flows. We then compare that with our own cash-flow projections.

In short, it tells us how well a company has to perform in the future to be worth what the market is paying for it today.

Based on Uniform accounting – which we use to avoid common distortions in traditional earnings reports – we can see that Block's return on assets ("ROA") has been above 17% for the past five years. It has gotten as high as 40%.

But based on today's prices, investors expect the company's Uniform ROA to fall to just 12% by 2027... right in line with the corporate average. Take a look...

The market is betting that Block won't be able to force tips on consumers forever. But more folks are tipping than ever before...

About 48% of fast-food and coffee-shop purchases included a tip in the fourth quarter of 2022. That's up 11% from before the pandemic. We don't think this trend is slowing down anytime soon... especially if Block has anything to say about it.

Investors might want to think twice before betting against Block...

The company is likely to continue benefiting from this change in tipping habits.

As long as service workers earn a lower base wage in the U.S. – and as long as retailers are using these types of POS terminals – Block should keep raking in transaction fees. Given how hard it is to raise the federal minimum wage, we don't expect any drastic changes in the foreseeable future.

And no matter how frustrated everyone gets about these tip screens, POS terminals don't seem to be going away.

Block has already managed to entrench tipping culture even further since the pandemic. If the trend holds, it will mean higher earnings and returns than what the market expects. And that should mean upside ahead for investors.


Rob Spivey

Editor's note: Wall Street is bracing for a dramatic market event... one that's set to move 50% of the U.S. stock market on June 23. Yet most everyday investors know absolutely nothing about it. Recently, the founder of Altimetry – Joel Litman – came forward to reveal what's coming just weeks from now, including what makes it so potentially profitable... and dangerous. Get the details here.

Further Reading

"Once investors recognize the company's plunging prospects, its stock will likely head south," Rob writes. This big-box retailer got a major boost from the pandemic-induced shift to online shopping. But now, that tailwind is winding down... Learn more here.

Consumers still have plenty of cash. That's a big reason why the economy is rolling along, despite "doom and gloom" predictions from every corner. And it's why a recession – assuming we get one at all – will likely be milder than most folks expect... Read more here.