Here's What Rising Small-Business Confidence Means for Stocks

March was a terrifying time for business owners...

COVID-19 was front-page news every day. And as the economy started to close, businesses suffered. Uncertainty became the norm.

Small-business confidence fell to its lowest level in seven years as a result. But things have taken a sharp turn since then...

The economy is opening in many parts of the U.S. And while some states have put a pause on openings in recent weeks, small-business confidence is rallying.

We've seen a 10% jump in optimism over the past two months. That might be surprising, given what's happening in the world and economy today. But it's a reality. And it has big implications.

You see, in the past, this kind of jump in confidence has been a positive indicator for stocks going forward. It could mean double-digit gains are on the way, starting now.

Let me explain...

Small businesses thrive when consumers can get out to buy goods. It's that simple.

Obviously, confidence fell when COVID-19 took the world by storm. But now that some states are opening back up in the U.S., many people are out shopping, eating at restaurants, and going to bars again.

They're back to being consumers. And that was the boost of optimism business owners needed.

In fact, we've seen the fastest jump in optimism since 2016. Since bottoming in April, small-business confidence is up 10%. Take a look...

You can see the recent spike in the chart above. This shows just how quickly confidence is rebounding.

There's obviously still a lot of bad news out there regarding COVID-19 and the economy. But small-business owners aren't as worried today as they were in recent months.

Importantly, these kinds of quick confidence boosts are a sign that stocks can head higher...

Since 1990, when business confidence has jumped 5% or more in a two-month span, U.S. stocks have gone on to rally double digits. Take a look...

Over the past 30 years, we've seen seven other instances like we're seeing today. Six out of the seven led to double-digit gains over the next year... And all seven had positive returns.

Whether you look at a six-month time frame or a yearlong time frame, a rise in business confidence is a good sign for stocks.

Of course, if the economy starts to close again, this could change. And I'm not saying that it won't happen.

But right now, small-business owners are getting optimistic. After the rapid increase from April, this indicator points to more upside ahead.

It might not feel like that's the smart move... But history is clear on this. You want to be long stocks now.

Good investing,

Chris Igou

Further Reading

"The market was crashing," Chris writes. "And folks were terrified." March marked the highest levels in the market's "fear gauge" since 2008. But that fear is pulling back in a big way. And that could mean double-digit gains ahead... Read more here: Falling Fear Says It's Time to Buy.

"Despite everything going on today, positive signs are piling up in the U.S. market," Chris says. This might shock you, but the market is giving us signals that U.S. stocks have huge upside potential over the next year... Get the full story here: What to Make of the Market's Best Quarter in a Decade.

DailyWealth Premium

Small-business optimism is signaling a buying opportunity in U.S. stocks. And this top-of-the-line P&C insurer is one of the best opportunities out there today...

Market Notes



Advanced Micro Devices (AMD)... semiconductors
Qualcomm (QCOM)... semiconductors
Lam Research (LRCX)... semiconductor "picks and shovels"
Twilio (TWLO)... cloud services
PayPal (PYPL)... mobile payments
Take-Two Interactive Software (TTWO)... video games
Procter & Gamble (PG)... consumer goods
Church & Dwight (CHD)... household products
Clorox (CLX)... cleaning supplies
United Parcel Service (UPS)... delivery giant
O'Reilly Automotive (ORLY)... auto-parts retailer
Ciena (CIEN)... telecommunications supplier
American Water Works (AWK)... utilities
Rollins (ROL)... pest control
Flutter Entertainment (PDYPY)... "vice" stocks


Canon (CAJ)... outdated cameras
Tailored Brands (TLRD)... Men's Wearhouse
Revlon (REV)... makeup, perfume